Let's take a look at what the social media landscape looks like in 2018. Which platforms are businesses using? Where are people advertising? You might be surprised by some of the data. *Frequency of posts per day* - It's important to realize that the best strategy for any business may be completely different from what [...]
The recent changes to the Facebook algorithm have widely discussed by now and most of us can agree that this has been coming or a long time. If you're not aware of the changes you can learn about them here. While there are many different ways for business pages to combat the new changes, there [...]
Big changes are coming to Facebook and businesses are going to pay the price. On January 11th, Facebook announced major changes to the platform that would prioritize private posts over public content. In short, you’re going to see more posts on your news feed from friends and family than posts from businesses, even if you [...]
While new ways to reach your target market are continuously popping up on social media, the tried and true channel of email is still relevant and necessary for reaching your consumers. We've listed some things to make sure you have a handle on in 2018: Contact Management First things first, the number of contacts in [...]
It’s more important than ever to set yourself apart on social media, and we have a way for you to do this without spending a dime. We’re talking about interacting with the friends and followers of your business beyond a regular post. Hootsuite posted a blog on “The Things Brands Do on Social Media That [...]
There seem to be new social sites popping up every day and disappearing just as fast, but there are a few who’ve managed to stick around and make a name for themselves. As they’ve grown, they’ve begun to offer more tools and services to business profiles. These tools can be fundamental to sustaining and growing [...]
