Location: Gilboa, NY
Industry: Tourism/Campground
Primary Goal: Showcase the amenities of the campground.
Secondary Goal: Optimize and cater to the website experience for each of the campground’s multiple markets.
Before:
![Nickerson-Park-Before](https://i0.wp.com/www.insightsvt.com/wp-content/uploads/2019/04/Nickerson-Park-Before.jpg?fit=800%2C491&ssl=1)
![Nickerson-Park-Campground-Boating-Pg-Before](https://i0.wp.com/www.insightsvt.com/wp-content/uploads/2019/04/Nickerson-Park-Campground-Boating-Pg-Before.jpg?fit=800%2C487&ssl=1)
![Nickerson-Park-Campground-Website-Page-2-Before](https://i0.wp.com/www.insightsvt.com/wp-content/uploads/2019/04/Nickerson-Park-Campground-Website-Page-2-Before.jpg?fit=800%2C521&ssl=1)
![Nickerson-Park-Campground-Website-Page-3-Before](https://i0.wp.com/www.insightsvt.com/wp-content/uploads/2019/04/Nickerson-Park-Campground-Website-Page-3-Before.jpg?fit=800%2C496&ssl=1)
![Nickerson-Park-Campground-Website-Page-4-Before](https://i0.wp.com/www.insightsvt.com/wp-content/uploads/2019/04/Nickerson-Park-Campground-Website-Page-4-Before.jpg?fit=800%2C509&ssl=1)
![Nickerson-Park-Campground-Website-Page-5-Before](https://i0.wp.com/www.insightsvt.com/wp-content/uploads/2019/04/Nickerson-Park-Campground-Website-Page-5-Before.jpg?fit=800%2C538&ssl=1)
ADA Compliant and SEO Optimized
Launched February 2019
Experiencing < 1% bounce rates and > 5 pages/session average. (February - April 2019)
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Room For Improvement
- Missing key amenities and stay options
- Missing branding
- Limited photos
- Hard for owner to update