Location: Ludlow, VT
Industry: Hospitality
Primary Goal: Improve Search Engine Optimization. Their old site was not responsive OR mobile friendly, but they also suffered from some blatant keyword stuffing.
Secondary Goal: Also extremely important, we put ourselves in the shoes of their guests and questions we’d want answers to do. Thus ample visuals and the “Things to Do” page was born.
![](https://i0.wp.com/www.insightsvt.com/wp-content/uploads/2019/06/Old-Keyword-stuffing-example-bad-for-SEO.jpg?fit=1000%2C694&ssl=1)
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Keyword stuffing: an old tactic that used to improve your visibility but now tanks your ranking on Google.