Timber Inn Motel

Timber Inn Motel

Location: Ludlow, VT

Industry: Hospitality

Primary Goal: Improve Search Engine Optimization. Their old site was not responsive OR mobile friendly, but they also suffered from some blatant keyword stuffing.

Secondary Goal: Also extremely important, we put ourselves in the shoes of their guests and questions we’d want answers to do. Thus ample visuals and the “Things to Do” page was born.

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Keyword stuffing: an old tactic that used to improve your visibility but now tanks your ranking on Google.