Location: Ludlow, VT
Primary Goal: Improve Search Engine Optimization. Their old site was not responsive OR mobile friendly, but they also suffered from some blatant keyword stuffing.
Secondary Goal: Also extremely important, we put ourselves in the shoes of their guests and questions we’d want answers to do. Thus ample visuals and the “Things to Do” page was born.
Keyword stuffing: an old tactic that used to improve your visibility but now tanks your ranking on Google.