Social Media 2018 Landscape

Let’s take a look at what the social media landscape looks like in 2018. Which platforms are businesses using? Where are people advertising? You might be surprised by some of the data.

Social Media 2018

*Frequency of posts per day* – It’s important to realize that the best strategy for any business may be completely different from what the chart above depicts. Right now, the best practice for posting on Facebook is posting quality original content that will inspire conversation among your followers.

It’s always best to post quality original content on whichever platform you’re using, but that might mean not posting daily.  If your business doesn’t have the resources or material for daily posting, then it’s completely fine to post less often. Your ranking in the newsfeed will actually decrease if you’re continuously posting content that doesn’t receive adequate engagement.

And while original content should be king on a platform like Facebook, you should also be sharing content from relevant sources/accounts that would interest your followers. A platform like Twitter actually tips in the opposite direction with a best practice being to share other content more often than your own.

Thanks for reading and we hope some of this information will help you own your social media game!

About the Author

A native Vermonter, Kayla loves helping local businesses reach their goals through creative and strategic marketing. As our Digital Marketing Specialist, she takes care of everything from blogs and social posts to emails and ad campaigns. She started with Insights almost two years ago as an intern and now has a degree in Communication from Champlain College. Her passions include animals and potatoes.