Google as a Marketing Tool

Google as a Marketing Tool

Let’s take a moment to talk about why Google can be a powerful tool in establishing, growing, and maintaining your business. The purpose of this blog is not to explain how to achieve these steps by why you should seriously consider doing them.

Claim Your Business.

Can customers find you? With the insane technological advancements within the past decade or so, there is an infinite amount of content to wade through. You want your audience to be able to find you easily on the web and Google is the number one search engine to do it. Just by claiming your business on Google, inserting your hours of operation, location, a small description, and some photos, you have just expanded your reach exponentially. The eBusiness Guide notes that just below two billion people visit Google each month. That’s more than three times the number of visitors their closest competitor, Bing, receives in the same amount of time. Claiming your business on Google also legitimizes your company because there is a vetting process to determine if a company is authentic.

On another note, if you are an exclusively online company, you still want to claim your business. Your company depends even more on website and other online traffic that would greatly benefit from the exposure you get from Google recognition.

Follow this step by step guide to claim your business: http://www.inkdesign.ca/help/google/claim-google-business-listing.html

Follow this guide to list your business (If it doesn’t appear on Google Maps)

http://www.business2community.com/social-business/add-business-google-maps-01094521#eBvRsOr5sCJyvJd6.97

What can Google do for you?

Even if you haven’t claimed your business, you can use tools like Google Analytics to monitor traffic to your website. This tool allows you to see which channels people are accessing your website through. They might be clicking on an email link, social post, or simply searching you on Google. You can see the daily traffic to your website, as well as which pages and posts are most popular. This is crucial to understanding what content is making an impact and what you need to work on.

Click here to get started with Google Analytics

https://support.google.com/analytics/answer/1008015?hl=en

Why do I need an SEO strategy for Google Rankings?

Search engine optimization is just a fancy way of referring to people being able to find you easier and faster on the web through search engines like Google. This is not a quick or simple process, so you shouldn’t expect to see results overnight or even in a couple of months. SEO is about strategically including keywords in your website, meta descriptions, snippets, etc., so that when someone googles “Vintage Dog Collars,” and you sell them, they’ll see your website within the first few results.

Keywords should be chosen carefully and in accordance with your business. For instance, if your business is called “Vintage Dog” and you specialize in vintage pet items such as collars and clothing, you might want some of your keywords to be “dog ware” or “pet accessories.”

For an in depth guide to SEO & Key words click here

https://moz.com/beginners-guide-to-seo

Sources:

EBusiness Guide http://www.ebizmba.com/articles/search-engines

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