New Canada Anti-Spam Legislation (CASL) What is it?

casl“Making sure the people who get your marketing emails have explicitly asked to receive them is best practice anyway. But a new anti-spam law going into effect in Canada over the next few months makes it even more of a necessity. And, yes, it could impact small businesses in the U.S. too — if you email regularly to customers in Canada.

Unless you use the proper precautions, your business could be found in violation.  And you could be open to penalties of up to $10 million (in Canadian Dollar rates) and even private civil suits. The law applies even if you are located outside of Canada, but send to recipients who access the messages from within Canada.”      -Quoted from SmallBizTrends.com

Join us for a free workshop on May 20th in South Burlington, and what your business needs to do to comply with the new legislation.

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