Merck Forest & Farmland Center
Location: Rupert, VT
Industry: Nonprofit/Educational Organization
Primary Goal: Encourage and inform visitors, donors, volunteers, and other interested parties.
Secondary Goal: Accumulate leads, sales, donations, memberships in an automated fashion with in-place systems.
Merck Forest and Farmland Center is an organization with a lot to offer and many target markets interested in different facets of offerings. A large focus throughout the website build was to easily guide each target market into the correct section of the website without overloading them with information.
The organization wished to take over the site content updating after launch, using an intuitive builder platform and some training/direction was incorporated into the build.
Custom branded topographic map background shown throughout the website.