About Kayla

A native Vermonter, Kayla loves helping local businesses reach their goals through creative and strategic marketing. As our Digital Marketing Specialist, she takes care of project management for our clients and cultivates everything from blogs and social posts to emails and ad campaigns. She started with Insights over two years ago as an intern and now has a degree in Communication from Champlain College. Her passions include animals and potatoes.

Holiday Shopping and Online Sale Trends [2018 Infographic]

The holiday season is often the most profitable for business owners, but it can also be the most stressful. Keeping up with what trends consumers are following can be difficult, so we’ve done the work for you. Whether you’re looking for some insight, or just want to take a pulse on where we are now [...]

By |2018-11-08T11:40:14-04:00October 24th, 2018|Blog Posts, Marketing Strategies|Comments Off on Holiday Shopping and Online Sale Trends [2018 Infographic]

Explaining GDPR: What It Means For Your Business

Have you been getting a lot of emails lately about new privacy settings and policies? This is all in response to the GDPR or General Data Protection Regulation which was passed back in 2016 and applies to all member states of the EU. Don't go just yet! Just because these are EU regulations doesn't mean [...]

By |2018-05-25T11:19:30-04:00May 23rd, 2018|Blog Posts, Email Marketing, News, Social Media|Comments Off on Explaining GDPR: What It Means For Your Business

Why Paying for Facebook Ads is Worth It (2018 Data)

For the longest time organic content was the way to go. Making compelling posts with original images and text could see decent engagement from your audience. Sadly, those days are over. Changes to the Facebook algorithm in early 2018 have made organic posting must more difficult for businesses, even established brands with dedicated a following. [...]

By |2018-04-12T14:43:38-04:00April 12th, 2018|Blog Posts, Social Media|Comments Off on Why Paying for Facebook Ads is Worth It (2018 Data)

The Current State of Email Marketing 2018 (Infographic)

While there's no doubt that instant messaging and chatbots are rising significantly in popularity, there is one communication channel that still reigns supreme. That beast is email. Still widely recognized as the number one form of communication between brands and their consumers for its effectiveness and results, we've put together an infographic on the current [...]

By |2018-03-15T13:39:30-04:00March 15th, 2018|Uncategorized|Comments Off on The Current State of Email Marketing 2018 (Infographic)

Social Media Landscape in 2018 (Infographic)

Let's take a look at what the social media landscape looks like in 2018. Which platforms are businesses using? Where are people advertising? You might be surprised by some of the data. *Frequency of posts per day* - It's important to realize that the best strategy for any business may be completely different from what [...]

By |2018-02-20T16:54:14-04:00February 20th, 2018|Blog Posts, Social Media|Comments Off on Social Media Landscape in 2018 (Infographic)
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